Social Media
AT&T makes a minimum of 3 organic posts per week on their recruiting channels in addition to paid advertising campaigns. This organic social campaign looks at all things AT&T, not just specific careers like ad campaigns. Each channel has a slightly different focus and KPIs, but they all relate back to two guiding messages. Purpose: focusing on thought leadership, company goals, and on-the-job experiences. Culture: focusing on company benefits, growth opportunities, and employee stories.
March Madness
AT&T has long been a sponsor of the March Madness basketball tournament. We saw this as an opportunity to highlight some of the most in-demand jobs at the company in a fun way while also celebrating the collaborative culture of the company - much like basketball, it takes multiple “players” of different skillsets to succeed. We created these sports-style highlight cards and wrote copy in the voice of sports commentators to make for playful job ads. The result of the campaign was MoM gains in impressions, video views, and clicks - driving thousands of users to job listings.
Not guaranteed: your favorite team going all the way.
Guaranteed: Our starting five being there for you. In our stores, at your home, or on the phone. These #LifeAtATT all-stars are keeping you connected for all the Madness.
Want to join the team? Visit the link in our bio.
Looking to connect to the Madness? In our retail stores, you’ll find our Connectivity Experts. With their deep knowledge, they create solutions tailored to each customer’s unique needs and can keep them streaming all #MarchMadness long.
Learn more about our Retail Sales Consultants at the link in our bio.
Get to know our Call Center Representative.
🏀 Assist-machine, they’re always looking to help.
🏀 Pep talk master, they keep their eyes on the prize and the team motivated no matter what.
🏀 Clutch factor, they thrive under pressure and come up big in the fourth.
Sound like you? Click the link in our bio to explore current opportunities.
The best offense is a good defense. Who doesn’t love a game-changing block late in the fourth quarter, after all? Learn more about our defensive expert, Principal Cybersecurity, at the link in our bio.
Our Installation Technicians connect our customers to the Madness. With their help, we make sure you don’t miss a minute of the action. Learn more about our technician team at the link in our bio.
#LifeAtATT
What’s it take to be a B2B Sales Account Executive?
🏀 Hustle, There’s never a play you’re not a part of.
🏀 Vision, you see the whole court and are always looking for ways to get in the game.
🏀 Determination, you’ll do anything for the basket, even if it means taking it coast-to-coast yourself.
Ready to help us bring home the W? Click the link in our bio to find out more.
We’re wishing a happy work-iversary to Senior Specialist, Sales Compensation Kayla! 🙌
In over 11 years of #LifeAtATT, she’s held many positions from Retail to Sales and leadership. Reflecting on the milestone, she had this to say of her experience so far:
“Each role I’ve held has challenged me, pushed me, and taught me the value of resilience and teamwork. I’m proud of the chances I’ve had to lead by example, mentor others, and contribute to our mission of connecting people to what matters most.
Thank you to everyone who has been part of this journey and here’s to the next chapter of growth, innovation, and making an even greater impact!"
Leaders of our Atlanta, Chattanooga, and Knoxville retail teams recently gathered to talk strategy. Their plans included strengthening partnerships in the community and leading sales. To achieve their goals and create the best retail experience involves excellent customer service. Director of Retail Sales, Octavia Evans laid out some core points for providing a great customer experience:
- Personalize each interaction. Learn our customer's names.
- Stay up on training and be knowledgeable about all products and services.
- Keep it simple, make communications clear, and check for understanding.
- Take ownership and strive to provide solutions.
#LifeAtATT
This content is geared towards a professional audience. Posts will typically be longer in length than on other channels. We focus on corporate initiatives, skill-sharing, and employee recognition/growth.
“I migrated from Venezuela with my family in 2013 with empty pockets and big dreams… Now, I have a beautiful house for my family, the means to send my kids to college, and the opportunity to support others. I am very proud of my #LifeAtATT and my achievements over the last 10 years.”
Congratulations to Area Sales Manager, Pedro, on his work anniversary and all he’s accomplished. A lot has changed in that time, from the services offered to the name tags. Keep up the great work! 💙
Our mission to bridge the Digital Divide wouldn’t be possible without the dedication of our incredible teams. From the technicians building out Fiber networks to the team members who volunteer at community events, everyone has a role in bringing connectivity to all.
Director of External Affairs Robyn shared this note from a student who was part of a recent laptop drive. She had this to say about her experience:
“It’s no secret I love what I get to do as a part of my role at AT&T. One of the most rewarding aspects is knowing that we are making a real difference in people’s lives. This thank you note from Jake is now on my office wall as a reminder of the difference we are making.”
#LifeAtATT #ConnectingChangesEverything
On Instagram, it’s about authenticity. So, we take a more real approach to our posts on this channel, offering a mix of day in the life videos and employee stories. A little more fun, a little more culture-forward, and geared towards engagement over clickthrough.
Ever wondered what it’s like to work in sales at AT&T? Join Elle for a day at our Dallas HQ and find out.
From training sessions to making sales and everything in between, our B2B Sales Development Program is designed to set young professionals up for success.
#LifeAtATT
It’s been a snowy winter so far, even for our team members in Atlanta. Lead Data Engineer Prasad is reminding everyone to “stay safe, stay warm, and stay connected," as winter isn't over yet. ❄️
Learn more about #LifeAtATT at the link in our bio.
'Tis the season to don our inflatable turkey costumes and festive outfits, celebrating the joy that unites us! 🎉 Terrence and Mina surely stole the show at their office Friendsgiving. Gobble, gobble! ✨
#LifeAtATT 🦃
When you’re a technician, each day is different from the last. New customers to meet, new problems to solve, but the satisfaction of a job well done is always the same.
Ride along with Technician, Brittany for a glimpse of what it’s like to create connections.
Learn more about technician careers at the link in our bio.
#LifeAtATT
Technicians are the backbone of our network. We spoke with Install Technician Brittany, a 10-year veteran in the field, about her experience connecting our customers. http://go.att.jobs/6189xNcpN
#LifeAtATT
Another holiday season, another great Toys for Tots event at our Dallas headquarters. Team members like Keysha took part in filling the truck with lots of gifts to make the season brighter for families in their community.
#LifeAtATT
The main objectives for content on this platform is driving engagements and clicks. We feature a mix of lighter posts, to drive engagements and positive brand recognition, and job-specific posts, to drive traffic and applications.
Our Call Center team is the voice of AT&T, serving customers in all areas of business. Whether handling Customer Service, Sales, or Technology, you can be the one to answer the call.
Find out how: http://go.att.jobs/6185aXzo7 #LifeAtATT
The leaders of our oxyGEN DFW employee group know firsthand the value of mentorship in building a career. Their experiences inspired the launch of oxyGEN’s Pathways Mentoring Program.
Find out what makes AT&T the place to be for career development: http://go.att.jobs/6188xj0Wk
#LifeAtATT #NationalMentoringMonth